The significance of Transportation in Marketing
Distribution or transportation is the connection between producer and customer. It is the avenue by which the finishing product gets to the intended market.
In the local market transportation is required to bring goods to wholesalers, to the retailers who sell to the consumer. Transportation may be by truck, van, etc.
Internationally transportation is the main connection when exporting or importing goods.
Goods are shipped or flown by airplane or helicopter therefore servicing countries with needed supplies.
Transportation is fundamentally significant to business and trade as supplies must be distributed as speedily and economically as possible from producer to the consumer.