Marketing Activities

Marketing comprises of a group of activities including: advertising, branding, distribution, promotion, pricing, and market research.

Advertising – informs about the product to the market throughout the use of media including TV, radio, internet etc …

Branding – is giving a name, mark, character, sign, symbol or design to a product in order to differentiate it from related products.

Distribution – is transporting the product to the market by the use of a set of persons or organizations known as channels.

Market research – highlights the methodical design, collecting, analyzing, and reporting of data and information pertinent to a definite product or marketing state of affair.

Pricing – settle on the amount of money charged for a specific product.

Sales promotion – a set of temporary incentives to persuade purchase or sale of a product or service.