MARKETING AND MARKET

Dwayne

A market consists of real and prospective buyers of a product. As long as buyers and sellers can interact with each other a market exists.

A market leads to the surfacing of commercial dealers and so improves the number of dealings.

Marketing is the human effort aimed at fulfilling needs and wants through the process of trade.

Marketing consists of the set of actions involved in the identification, expectation and fulfillment of wants and needs. It includes: market research, producing, branding, packaging, promoting, and distributing.

 

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